We are on a mission
of
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twentytwo am – a strategy-led brand consultancy, partners with B2B businesses to create a shift from mere selling to building lasting and impactful brands. by employing brand thinking we help resolve business challenges.
that happens when businesses do things in ways
that they’ve never done before and that exactly is
our approach towards resolving brand challenges.
In short? We help B2B brands become unboring.
different ways to engage
because one size doesn’t fit all
Advisory
Your brand's right hand
Long-term and ongoing strategic support for everyday business challenges across functions.
We become your extended brand and marketing team — working alongside business, HR, product,
and leadership to solve everyday brand challenges.
We help you:
• align brand with business, bring consistency across functions, and make confident
decisions rooted in insight and intent.
Perfect for: Ongoing brand strategy support, brand leadership alignment, brand ops setup,
integrated brand thinking across departments.
Consulting & Design Solutions
Focused project-based impact
Sharp, bold strategic + creative solutions for specific brand challenges.
Short-term, high-impact projects tailored to specific brand and business needs. We bring strategy
and creativity together to deliver bold, effective solutions that don’t just look good — they work hard.
We help with:
• Rebranding & brand transformation | New brand
creation (from scratch to launch) | Product branding
& identity | Brand architecture, naming, design systems | Brand anniversaries, special campaigns,
and launch strategy
Perfect for: Businesses in transition, growth stage, or launch mode.
Intelligence
Brains behind your brand moves
Custom research, analysis and insights that power better business and brand decisions.
We use qualitative and quantitative tools to decode stakeholders, markets, and brand
performance.
Our tools include:
• Research studies & audience deep dives | Brand equity & brand health audits | Brand system and
framework design | Surveys & perception mapping | Benchmarking and competitive analysis
Perfect for: Getting clarity before making bold moves.
Critical Actions
Needs of the time, activated
Impact-driven solutions for CSR, DEI, Culture, Sustainability – turning brand purpose into
realworld impact.
Tackling urgent or complex business priorities through a brand lens. These are strategic, often
workshop-led interventions designed for impact in areas that matter now.
We deliver:
• Employee Value Proposition (EVP) creation | Sustainability storytelling | ESG reports & microsites
• Internal brand programs for HR, CSR, Finance, and more | Culture and DEI communication
systems
Perfect for: Future-facing businesses ready to walk the talk.
Marketing & Comms
Strategy meets execution
Translating strategy into action across touchpoints — with our trademark "unboring" filter.
We turn strategy into content, design, and experiences that are bold, clear, and consistent across
brand touchpoints. While this isn’t a standalone offering, it supports and amplifies other services.
Deliverables include:
• Content strategy and content development | Websites, AVs, social media, and microsites | Sales
kits, pitch decks, brochures, and collateral | Campaign assets and marcom tools
Perfect for: Brands that want execution aligned with thinking — unboring, every time..
Industries We Work With
sector agnostic yet focused on B2B
Powering Global Growth
Metals & Mining
Turning industrial strength into brand strength
Innovating for Well-being
Healthcare, Pharma & Medtech
Humanizing complex innovation for real-world impact
Accelerating a movement
Social Sector
Branding purpose, powering change
Driving Everyday Excellence
FMCG
building brands for newer avenues
Weaving the Future
Textile
Weaving strategy into every thread
Connecting Possibilities
Telcom & IT
Helping tech brands build human connect
Fuelling Economic Growth
Finance
Making trust tangible through brand thinking
Engineering Efficiency
Industrial Components
Making the invisible essential — and unforgettable
our validation
Real stories from real people who’ve partnered with us and experienced our impact firsthand.
